Pints for Prostates Delivers Men’s Health Message Using the Universal Language of Beer

Last week I posted a banner on the side of the page promoting this. I learned later in the week that my Uncle had been diagnosed with this very cancer. Weird how that stuff works. So if you are over 40 please get tested at your next doctor's visit.

The symptoms of prostate cancer rarely show before the disease has progressed, but a simple PSA blood test can serve as an early warning and save men’s lives. But how do you reach men in their late 30s and early 40s, when statistics show they often skip regular physicals and avoid doctor’s offices?

“Pints for Prostates is an awareness campaign designed to reach men through the universal language of beer. We want to communicate with them in a friendly and non-threatening way about the need for regular PSA testing,” says Rick Lyke, a 47-year-old Charlotte, N.C., marketing executive and drinks journalist who was diagnosed with prostate cancer in February. “Early detection is the key to fighting prostate cancer and a PSA test and a physical exam are the best method to catch it early.”

Read the Enitre release here or Visit the Pints for Prostates Website