Brewer’s Best® is offering a specialty homebrew ingredient kit this fall to benefit Pints for Prostates. PSA IPA, a hoppy India Pale Ale, will be available in September as a very limited release. This is the third consecutive year that the Brewer’s Best® brand has joined the fight against prostate cancer.
LD Carlson Company, who packages the Brewer’s Best® brand of products in Kent, Ohio, has agreed to donate $3.00 from the sale of every kit to the Pints for Prostates campaign. Retailers who sell the kit will have the option to match the donation. All net proceeds raised by the group go to fighting prostate cancer and assisting men who have the disease. This is the first homebrewing product to partner with the charity.
A PSA test is a common blood test used to measure levels of prostate specific antigen, which can be an early warning to men about the presence of prostate cancer. In addition to containing all of the ingredients to make a 5-gallon batch of beer, the kit will include health-related information about the importance of early detection through health screenings and PSA testing.
The mission of Pints for Prostates is to reach men through the universal language of beer with an important health message. Founded by beer journalist and prostate cancer survivor Rick Lyke in 2008, the campaign raises awareness through beer festivals, social networking and pro bono advertising. “PSA IPA will give us a unique platform to reach homebrewers,” said Lyke. “Every week nearly 4,000 men in the U.S. hear the words ‘you have prostate cancer.’ The key for these guys is detecting the disease in its early stages when treatment is nearly 100 percent successful.”
LD Carlson distributes Brewer’s Best® homebrew products to a network of independent retailers across the country. “Our brand is a great vehicle to deliver an important health message to homebrewers everywhere,” says Brian Wright, LD Carlson’s Sales & Marketing Manager. The ingredient kit will begin to hit store shelves in September and remain available while supplies last.
About LD Carlson Company
LD Carlson is the leading U.S. wholesale distributor of beer and wine making equipment and supplies. Established in 1970, LD Carlson services a network of independent retailers (homebrew shops) across the country. Their Brewer’s Best® product line includes starter equipment kits, ingredient kits, spices, flavorings and various brewing accessories. For more information and to locate a retailer near you, visit www.ldcarlson.com and www.brewersbestkits.com.
About Pints for Prostates
Pints for Prostates is a 501(c)3 a campaign that reaches men through the universal language of beer to encourage them to take charge of their health. The group was founded by prostate cancer survivor and beer writer Rick Lyke in 2008. The grassroots effort raises awareness among men of the importance of regular health screenings and PSA testing by making appearances at beer festivals, social networking and pro bono advertising. More information is available at www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and Twitter (@pints4prostates).
No comments:
Post a Comment